Advertising ROI Calculator
For each product you sell, and for each advertisement ROI Tracking Pro calculates return on advertising spending. In other words, ROI Tracking Pro shows how much revenue you receive per advertising dollar. Thus you will know which ad campaigns are more profitable to invest, and which campaigns should be revised.

Determine keywords know which keywords are converting to sales
ROI Tracking Pro tracks keywords used by visitors to find your web site (works for Google AdWords, Overture, Yahoo, MSN and other PPC searches). The report shows how many people who visited your site (subscribed to your newsletter, bought your product, or did any other actions) used predefined keywords. Thus you will see which keywords give you the biggest share of clients among visitors.

Set up visitor actions you want to track
ROI Tracking Pro tracks actions of visitors on your web site. Example actions are: product purchase, subscription, contact through a web form, any other form submission, visits to chosen web pages. You can set up as many action as you need. Use actions to identify where potential customers leave your site without making a purchase.

Complete financial report
You will be provided with detailed information about your expenditures and incomes per each visitor, each action and each campaign.

All forms of online ads are supported
ROI Tracking Pro can track all forms of online advertising: pay-per-click (ppc) ads and keywords, banner and link placements, links in direct emails and newsletters, email promotions.

Supports Google AdWords, Overture, Kanoodle, LookSmart and other pay-per-click search engines

No limit to number of ads to track
There's no additional charges for tracking more campaigns. You can have as much as 10,000 online ads, grouped and sorted for convenient use. ROI Tracking Pro will report to you essential results for each ad campaign.

Unique and total clicks statistics.
You can get the statistics for unique visitors and general traffic for each campaign or action tracked by the ROI Tracking Pro.

Client statistics
The ROI Tracking Pro collects statistics on all clients - paying visitors, by each sale action and advertising campaign and calculate your visitor to client conversion ratio.

Lead statistics
Collect leads statistics. First, determine what actions a visitor should perform on your web site to qualify as a lead. That might be a visitor who sent you an information inquiry, watched the demo, or asked a presale question via a web form. Paste auto-generated action code into your web page, and enjoy reading statistics on your leads: total number of leads for each for each campaign, visitors-to-leads ratio, leads-to-clients ratio, share of leads for keywords (for PPC search engine campaigns only).

Cookie based tracking system
Script tracking system is based on cookies technology. You can configure the time when cookies will expire. For example, if one person clicked on your ads three times within an hour, ROI Tracking Pro will count three clicks as one, provided that you configured cookies expiration date.

Advanced filtering and sorting options including filtering by date range.
With ROI Tracking Pro you get daily, weekly, monthly or annually statistics for your advertising campaigns in real time. Date range select is supported. Filtering by campaign name and sorting data by any parameter on your choice is also available.

Intuitive and friendly interface
Intuitive visual interface allows you to administrate the product from any location with web access. You can also set the interface resolution according to your monitor settings.

Database data storing.
ROI Tracking Pro is developed in PHP and uses a MySQL database to store all data.

Charts
Comprehensive set of charts (pie chart, line chart, histograms) to illustrate performance of your advertising campaigns.

No traffic limitations
The ROI Tracking Pro provides affordable ROI statistics to small, medium and big size businesses. One script can handle unlimited amount of campaigns/actions.

Multifunctional campaigns and actions management
Convenient and easy-to-use web interface of admin area supported with step-by-step wizards will help you to modify any existing campaign or action in no time.

Export to CSV format
ROI Tracking Pro exports your reports to CSV format using a determination symbol on your choice. Having your data in CSV you can import it to virtually any statistics software.

Print function
Print out any report using ROI Tracking Pro interface. Thus you will always have a hard copy of an important report at hand.

Flexible script configuration
You can configure ROI Tracking Pro to meet your personal business needs by configuring the rules for report creating and tuning the Web interface.

Password protected access to admin area.
ROI Tracking Pro is protected by password to avoid any unauthorized data or configurations changes, or data drain.

Setup within a few minutes
Step-by-step installation makes the ROI Tracking Pro really easy to set up. No programming knowledge is needed to configure ROI Tracking Pro.

Campaign wizard
Campaign wizard will lead you through new campaign creating process step-by-step assisting you with complete and detailed instructions on each step.

Automatic code generation
No programming knowledge needed to adjust ROI Tracking Pro for tracking your marketing campaigns. Tracking/action code is being generated automatically. Just copy and paste it to your web pages.

Cross-platform support
Form Processor Pro has been thoroughly tested on UNIX, Linux and Windows servers